Is your business still on Instagram Personal Profile? It may be time to switch to a Business Profile.
As of June 29, 2020, Instagram is sunsetting their Legacy API to focus on Facebook Graph API. What this means is that all 3rd party apps using Instagram Legacy API will see a change in data access for Instagram personal profiles. Vendors will not be able to provide metrics for Instagram personal, and only data from business profiles will be shown in the dashboard moving forward.
Why Switch to Instagram Business Profile
Aside from gaining access to all the best features Instagram has to offer, moving to a business profile has several benefits to you as a business owner:
1. Get insights on your post performance
The #1 reason for switching to a business profile is simply analytics. Instagram personal profiles do not provide any reporting, which is essential if you are serious in building your brand in the social space.
If you have a business account, you are able to see your post reach and impressions, visits, clicks and audience growth. Having this information gives you a better understanding on what content is effective (and what's not), which in turn helps you in your marketing strategy.
2. Instagram ads
Instagram's engagement rate is higher than any other social media platform out there - making Instagram ads a perfect marketing venue for brands. It's effectiveness and ease of use makes it a great addition to your marketing campaigns.
3. "Swipe-up" links in Instagram stories
Previously available only to verified accounts, the ability to add links to Instagram stories has now been made available to Instagram business profiles. Brands like you can take this opportunity to drive traffic and sales to your online store or website.
4. Call to action button
Being on a business profile allows you to add an action button so people can easily contact you via email address, phone number or mailing address.
This is a faster way of getting your potential customers to reach out to you other than visiting your link in your bio.
How to Convert to an Instagram Business Profile:
Ready to make the switch? Here's our step by step guide on how switch to a business profile.
1. Open your Instagram Personal Profile on your mobile phone app. Go to Account Settings:
2. Under Settings, go to Account:
3. Click Switch to Professional Account:
4. Select Business:
5. Connect the associated Facebook Page for the business profile (make sure you are an admin of the page to be able to connect it to Instagram):
6. And you're all set!
Switching to a business profile opens your brand to a lot of tools that greatly helps your marketing strategy and eventually get more sales. Isn't that reason alone makes the switch 100% worth it?